This is the result of masking information about the user and their browsing history, controlling activity logs, and restricting cookies. State ad wars tracker full#The result is that visitors to your website expect the same high quality experience while retaining full control over what data they do or do not wish to share.Įnhanced browser privacy and built-in ad blocking make collecting meaningful behavioral web data difficult. Regulators are seizing any opportunity to question organizations over their tracking practices and users are becoming more educated on how their data is being used. The Browser WarsĪfter what seems like a never-ending stream of high profile data breaches coupled with increasingly strict privacy laws around the world, web browsers are locking down their user data, placing restrictions on who can access that data and how. As web analysts, we have to somehow bridge that gap between the users (whose privacy deserves respect) and our organizations (which require accurate data). But “tracking” has become a dirty word: what looks like well-intentioned data collection to improve site navigation to some may seem like unwelcome surveillance to others. If your recommendation engine or marketing attribution model relies on detailed behavioral data, and you rely on a packaged analytics solution for collection, the unfortunate reality is you’re missing data - ( as much as 20%!). Now, many of these privacy measures are baked into browsers or enabled by default. This technology obscures many of the actions and behaviors that constitute the rich behavioral data visitors generate on your website.įeatures like private browsing modes and ad blockers were implemented to help protect users from the most egregious intrusions into their browsing. The proliferation of privacy tools and ad-blocking software has made the job of web analysts increasingly difficult.
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